Apple market share and iPad mini Drop dramatically

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IDC are the first out of the blocks to announce their Quarterly Worldwide Tablet Shipment estimates and fascinating reading they make too.

Samsung to us are the most impressive although Google’s Nexus (via Asus) and Amazon’s Kindle Fires are also making up ground.

It is all looking like a blockbuster 4th quarter is underway with of course Microsoft’s Surface joining the fray.

IDC, sort of agree, “We believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad mini. Now that the new mini, and a fourth-generation full-sized iPad, are both shipping we expect Apple to have a very good quarter. However, we believe the mini’s relatively high $329 starting price leaves plenty of room for Android vendors to build upon the success they achieved in the third quarter.”

We’ve done an extended chart with data going back to 2010 (for Apple).

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Apple’s market share currently is at its lowest ever at 50% and, as we predicted a while back, may drop below 50% this quarter. On a cumulative year to date basis Apple have, we reckon, a 61% market share which is virtually the same as last year to quarter 3 being a tad above the whole year figure of 58%.

We certainly expect over 40 million shipments in quarter 4 but will review our guess as the weeks pass by! Not sure if Barnes & Noble‘s Nook will join the top 5 – possibly not!

Apple today in a Press Release announced that they had sold 3 million iPads in the first 3 days of the iPad mini and 4th generation iPad since their launch. We’re sure availability in 34 countries helped!

We must end with this impressive drop test from Square Trade (via AppleInsider). First we get the tear downs and now the drop downs whatever next!

PLEASE DON’T TRY THIS AT HOME (or show the kids)!


Pity there wasn’t a Surface involved after their launch histrionics!

Editors note Due to the use of Preliminary estimates there may be inconsistencies with certain IDC statistics/quotes. We use these as the revised figures are generally not publicly available.

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