Touch & Click to #SupportOurShops

As we approach the busiest three months of the year for both online and high street retailers in the UK numerous online (and offline) campaigns will be getting underway to persuade us how to make our purchases.

Domino’s Pizza Group plc today announced in a trading update their last quarters performance (pdf) and say “Online sales also continue to increase, with e-commerce accounting for 58.4% of UK delivered sales (2011: 46.5%) in the 13 week period. Total online sales for the period rose by 39.3% to £62.8m (2011: £44.8m) and have reached £184.9m for the year to date (2011: £129.9m). Within this figure, mobile sales continue to rise sharply, up by 46.9%, and now account for 18.5% of total online sales.” Overall they have about 600 shops in the UK and their total UK like for like sales increased by about 5% Ytd.

So that’s pretty clear then online sales up by around 40% Year on Year (YoY) and Year to date (Ytd) with mobile rocketing by even more at 47%.

eDigital Research an online research company also expects in the UK “96% of e-commerce shoppers will return online this Christmas”  which is hardly a staggering piece of analysis, but their other headlines are more relevant:

  • 26% believe that they will spend more online this year in the run up to Christmas
  • 41% of smartphone owners will consider making their Christmas purchases from their mobile, a number which has risen by almost 20% in just 12 months

So yet again this points the way forward with the switch to mobile again being significant.

In Morecambe the local paper The Visitor  is getting some traction from a SOS (Support our Shops) campaign with the ubibiquitous # usage so that’s #SOSMorecambe on twitter.

They’ve also come up with a pledge:

“IN our campaign #SOSMorecambe to Support Our Shops, we pledge to do the following:

*We will champion the many successful independent retail businesses throughout Morecambe and Heysham, including the West End, Westgate, Torrisholme and Bare, both old and new.

*We will lobby the local authorities and the Government for help for our local independent shops. This help may include cheaper car parking prices for shoppers and traders, and cheaper business rates.

*We will update you on the progress of the various projects going on in Morecambe to improve our town centre and shopping areas including the Portas Pilot Town scheme, the Business Improvement District (BID) and the A View For Eric project.

*We hope our campaign will encourage consumers to visit Morecambe’s array of small independent shops and discover the wide variety of businesses we have to offer, and will also encourage people to open new businesses in Morecambe.”

We think this type of campaign lends itself to a, sort of, franchise operation which could readily be rolled out throughout the UK. Set up Twitter & Facebook accounts get local retailers involved with special offers events etc etc. @SOSMorecambe seems to be available as no doubt are many of the other towns so why not?

That is basically our point high street retail will survive but it needs to adapt to and adopt from the internet.

Another useful little system which Doodle have introduced today is their  “BookMe” service aimed at SME’s  as “85% of consumers use the Internet to search for local service providers*, but they primarily book their appointments offline. BookMe will put an end to the flood of phone calls by handling the booking of appointments for hairdressers, therapists, mechanics, consultants, music teachers, sports trainers, and other small and medium service providers.” More on their Blog and well worth a look. You can even have a 30 day free trial so why not give it a shot!

As smartphones & tablets increasingly dominate our online shopping activity we all have to move away from clicking to touching which is much quieter & less harsh. So touch & collect or 1-touch order now please!

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