BT have just done a little research on our holiday habits and found that we’re not very good at being irresponsible or antisocial on vacation!
Their headline findings are:
- “41% Brits admit to logging onto social networking sites when holidaying with friends and family”
- “33% of working Brits plan to check work emails or voicemails while away”
We wonder whether the actual question on social networks started “Do you admit to…..” hmm…. if so we reckon the 41% could be understated!
Of the 33% men lead women by 9% (37% to 28%). Inverting their findings of these 75% didn’t believe that this “annoys family and friends” and 72% don’t “know that they can only get away with urgent business as any unnecessary work chat would spell trouble in paradise” Again we wonder if paradise was actually included in the question!
Of the 33%, 39% did this “because they feel a responsibility to check in” and 28% because “they worry that they are missing important information”. This all seems perfectly reasonable to us and wonder what the other responses were.
Surprise surprise on the social networking front more 18-34 year olds (total – 66%) checked in on holiday. 20% of the total 41% said they did this “just out of habit” and 10% “admit …. it is their favourite way to relax”. There’s that word again! We also wonder how the remaining 70% responded.
The “Celebrity psychologist” quoted at some length is Corrine Sweet.
regurgitate resurrect “The BT Balanced Communications Diet (which) was developed in response to an international study, led by the University of Cambridge and sponsored by BT, which found that one in three people have felt overwhelmed by communications technology, including texting, email and social networking, to the point that they felt a need to escape it”.
The link provided for all the diet details was unlinked and the address produced a 404 error message – we think this is where they meant to point us all to last years research infographics downloads etc etc http://www.btlife.bt.com/technology-and-communication/balanced-communications-diet/
We think some more updated analysis and referencing may be required here!!
They base their current findings on commissioned research from ICM Research amongst 2,000 people carried out in June this year.