Microsoft yesterday unveiled its new/updated logo . It’s apparently the first change in a quarter of a century. They say “The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion (as demonstrated in the video
above below.) The symbol’s squares of color are intended to express the company’s diverse portfolio of products”.
So here’s their nice little video.
It’s had sort of mixed reviews but we are comparatively impressed …. apart from the fact that their Surface Tablet doesn’t (yet) get a colour credit so we’re wondering if it might turn out to be yellow!
Although according to these Street Art Ads in New York it could be a whole trio of colours! We shall see!
Microsoft also opened their latest store in Boston, which as we noted previously, follows a pattern of close proximity with Apple’s stores. They are at # 815 Boyalston Street whereas Microsoft are at # 800. Luckily the zip codes differ MA 02116 v’s MA 02199!
Midst some of the razzmatazz we noticed an interesting observation in the Boston Globe “So far, Microsoft’s retail experiment has delivered promising results: about $1,500 in annual revenue per square foot, about twice as much as the typical specialty retailer, said Jeff Green, president of Jeff Green Partners, a retail consulting firm in Phoenix. Compare that, though, to the typical Apple store: about $6,000 per square foot a year”.
Amazon have just announced a “Media Event” for September 6 in Santa Monica, California at the Barker Hanger which we think will include updated KindleFire launches and hopefully their rollout to the UK in time for the holiday season.