Is Medium the Social Message?

Two Blogger and Twitter founders Evan Williams  and Biz Stone   are “… rethinking publishing and building a new platform from scratch” by introducing Medium.

It is a product of the Obvious Corporation which whilst, per Biz Stone “  is more of a philosophy than a company or product”. but “From a practical standpoint, Obvious is a small company in downtown San Francisco, CA. Most of the folks working in this office are focused on a product called Medium”.

It has been described elsewhere as “ a website divided by personal interest,” “…. a platform for sharing content under different categories” or rather unkindly “ … “a cross between Pinterest and Redditt”  From our brief travels round the site we would attempt factually to describe it as a multi content platform categorised by theme.

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The examples currently given on the (Beta) site are:

  • When I Was a Kid – Things were different
  • This Happened to Me – Life is made of stories.
  • Been there. Loved that – Places that need to be shared with the world.
  • This Happened to me – Life is made of stories
  • Look what I made – A place to share the results of your hard work
  • The Writer’s Room – Tools And Strategies For A Writing Life
  • The Obvious Collection – We do various things

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“Posting on Medium (not yet open to everyone) is elegant and easy, and you can do so without the burden of becoming a blogger or worrying about developing an audience. All posts are organized into “collections,” which are defined by a theme and a template.”

“Our philosophy is that quality begets quality, so we will grow Medium smartly, ensuring that our platform is valuable to everyone in this increasingly mobile, connected, and noisy world.”

We certainly go with the quality point and can commend highly Geoff Stearns introductory photograph on the Been There. Loved That. post!

Most interesting – Obvious commercial angle to the concept as well!

Here’s your limited invite!

“As of today, everyone (with a Twitter account) can read and give feedback on Medium. Posting is limited to a small invited list of friends and family, which we’ll be expanding rapidly—soon, to those who have registered, so if you are interested please do so.”

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