Sky on NOW

 UPDATE – July 17 am The NOW TV site is live  with sign up ability. There is the occasional beta reference incorporated in the logo! Sort of obvious but with the Sky movies pass you can stream the Sky movie channels live which we didn’t mention yesterday.

The 30 day free trial words are “  30 Day Free Trial – The Legal Bit 18+. UK only. Content streamed. Requires fast enough broadband/3G (charges may apply). One free trial per person. Free trial excludes Pay & Play. After 30 day free trial Sky Movies Pass at £15 a month renews until cancelled. Rent Pay & Play movies at 99p-£3.49 each on certain devices only. Register up to 2 compatible devices. Watch on 2 at the same time (single device for individual Pay & Play movie). Sky Movies Pass live channels on PC/Mac/Xbox 360 only. Some content unavailable on live channels and/or some devices. Xbox Gold Live subscription needed to use NOW TV on Xbox 360. For content/device restrictions and compatibility requirements read the Help articles. Full terms of service here

As promised, Sky have today announced the summer launch, of their NOW TV service which starts tomorrow.

Its entirely internet based and the availability content and prices are as follows:


  • Now (ie July 17) – PC, Mac and selected Android smartphones
  • Next month –  iPhone, iPad
  • Later in Summer – xBox
  • On launch – YouView


  • Now (ie July 17) – Sky Movies
  • Before end of 2012 – Sky Sports
  • TBA – Shows from Sky 1, SkyAtlantic, Sky Arts, & Sky Living


  • On demand movies – 0.99p to £3.49 per view
  • Sky Movies Pass – Unlimited access to over 600 movies £15 per month preceded by free initial 30 day trial

Our initial reactions are concerns that there’s no mention of android tablet availability and on first look the monthly pricing seems on the high side compared to LoveFilm Netflix although arguably NOW TV’s movie content may be more current. The YouView availability is interesting and it does appear as if Sky go is being relegated to almost an add on to a TV subscription enabling mobile/PC viewing.

It certainly moves our preferred Internet TV concept of the ability to “watch  what we want, when we want it and where we want it” forward.

Sky have changed the logo a little since their original announcement and incorporated their own brand which makes a lot of sense.

Some of the devil will be in the detail which will likely appear on the NOW TV site tomorrow after which we will no doubt return to the topic.

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