BBC iPlayer is top UK Brand

YouGov BrandIndex  have just published their 2012 Mid-Year Global Rankings. The Internet/Technology sectors (our categorisation) figure strongly, in the top 10 by country, with Google appearing in 10 of the 12 countries covered, Apple and Samsung level pegging in 6 (with iPhone also in 1) Sony in 4 and amazon and YouTube in 2.

The UK and France arguably have the most Internet/Technology representatives in their top 10 both with 6 followed by Chile with 5.

Links to some of the lesser known (to us) winning brands:

Leboncoin and are, in a very loose sense, sort of, country amazon type sites! Yes is Proctor & Gamble’s Swedish version of Fairy washing up detergent!

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The Brandindex Methodology is as follows:

“These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative? The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2012. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-June 2012 and the same period in 2011. Both scores are representative of the general population”

For the UK the Brandindex Categories of particular interest we considered to be:

For the US BrandIndex has two Internet categories Search and Social Media. No surprises in Search but in Social Media because the rate of decline in MySpace has slowed it is the top “improver” how bizarre!

There are few Broadcasters in the top 10 rankings and arguably BBC iPlayer is primarily an internet content provider rather than a broadcaster. The lines will no doubt get increasingly blurred.

It strikes us that with the move towards tablet & phone device usage and the ready availability of iPlayer content across most operating systems that its popularity and recognition will continue to increase dramatically.

We regard it as a vastly underexploited commercial opportunity and believe it should be monetised likely, in the UK, being extracted from the licence fee, enabling numerous pricing structures to be developed.

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