The connected English speaking world

Gartner  have today released certain information from their “Survey Analysis: Early Tablet Adopters and Their Daily Use of Connected Devices.

“The survey was run as an online seven-day diary in which respondents* recorded what they did with their three most used devices (media tablets, mobile phones and PCs [desk-based or mobile]) on a daily basis.” “*In November 2011, Gartner interviewed 510 consumers via an online survey in the U.S., the U.K. and Australia. Respondents had to own a media tablet and at least two other connected devices.”

The main uses of the on-the go devices were found to be:

Media Mobile
Tablets Phone
Checking emails 81% 74%
Viewing news 69% 40%
Checking weather 63%
Social networking 62% 57%
Gaming 60% 42%
Music 40%


The usage locations were:

Media Mobile
Tablets Phone
Living room 87% 78%
Bedroom 65%
Kitchen 47%
Outside/in transit 65%
At work 66%


Not a great deal of support for a “Paperless home” although 50% of respondents would rather read news on their device screens as opposed to in paper format and the reading a book results were:

Media Mobile PC
Tablets Phone
Book read on 33% 7% 13%

We wonder if many of them had e-book readers? We guess quite a few did (a brief survey here came up with a 66.6% e-book reader ownership level!)

Frequency of use turned out to be:

Media Mobile PC
Tablets Phone
Average # times
used per day 2 8 3


45% of the respondents don’t share their tablets. Men in general buy their own tablets whereas women get given theirs. It was pre Christmas so not many (if any) Kindle Fires involved!

It will be fascinating to see how, not only the rest of the world, use/migraste increasingly to on-the-go devices but also how the differing model introductions, in particular Microsoft’s Surface and Google‘s nexus 7 influence how we all use these devices.

Content consumption from news, sporting events, video & movie providers we believe will dominate on the tablet and smartphone fronts with the  BBC’s iPlayer leading the field here in the UK. There must be a commercial case we would have thought for unbundling this service from the licence fee and introducing various app / subscription etc charges.

We shall see!

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