Well to be a little more definitive the Change.org “social action platform that empowers anyone, anywhere to start, join and win campaigns to change the world” or YouTube for social campaigners, has launched an English UK site and has aspirations to make it even more “hyper-local” at the 4 UK countries level and possibly even tending towards postcode recognition.
It says it already has 14 million users, 500,000 of them in the UK and claims to be adding them at the rate of 2 million a month. Even before this UK launch 300 UK petitions a month were already being set up.
Its free and available to all individuals with “a one size fits all” attitude encouraging both small and large campaigns. Its revenues, said to be, about $15 million (£9m) a year currently, come primarily from sponsored campaigns.
One of its recent high profile successes involved a petition signed by over 2.25 million set up by the parents of Trayvon Martin of Florida who was fatally shot in February this year with initially no criminal proceedings bring undertaken. Another “victory” was achieved with regards to the demands for the protection of workers in certain Chinese facilities who are suppliers of Apple which achieved over 250k supporters.
The UK set up initially involves four or five people, we believe based in their new London offices. Paul Hilder Vice President of Global Campaigns (previously of Oxfam) seems to be heading it up together with Brie Rogers Lowery, UK Campaigns Director & John Coventry Communications Director UK alongside two campaigners Katherine Segal and Saira O’Mallie.
A useful UK addition to an already impressive site with a proven track record.
The site still says it is sort of beta “Welcome to Change.org’s UK English beta site! We will be publicly launching Change.org in UK English soon….. “ but we think this has been overtaken by events. If you have gone to the US version – top right English US box has the English UK option (as well as certain other languages/country versions).
There is a blog widget for change.org which we may add to this site at a later date.