Not only to keep up their momentum but also to disrupt, arguably, the remaining “gadget” or device market it needs to introduce its iPanel / iVision /iTV sooner rather than later.
Looking at Pew Internet’s “gadget” surveys since 2006 Apple:
- with its Mac products has addressed a domestic market where 50-56% on average of adults have a desk/lap top computer and this percentage has peaked and is in decline.
- Disrupted the MP3 player market which it largely propelled to just under 47% adult ownership but which is also now in decline.
- Disrupted the cellphone market adding to its growth where total ownership is tending towards 90%.
- Disrupting the tablet market which, arguably, may overtake the declining computer market around 2020 or before possibly achieving ownership levels around the 50% level.
To date it’s likely most successful product has been the iPhone which in ownership terms addresses the largest gadget market.
The percent of US homes with a TV are reckoned to be at around the 97% level so it is almost the obvious next market to use its design excellence to address and disrupt.
In a very recent internet survey by KAE & Toluna it appears that a lot of you, not only in the US but also over here, agree.
They found that:
|Apple TV Product appealing & very likely to buy|
|Apple product owners||38%||43%|
|Sony TV owners||38%|
|Samsung TV owners||36%|
|LG TV owners||31%|
|Trust Apple to produce high quality set|
|Of potential buyers||59%||62%|
|Apple ground breaking design used in TV|
|Of potential buyers||52%||58%|
|Features of Apple TV|
|Synched with Apple devices||41%||47%|
We shall see!