Apple shares the new iPad launch

Here’s our update on  Apples share price movement following the launch of the new iPad on Friday.

The analyst/commentators you may recall came up with some historical analysis which indicated price rises up to a new device/iPad going on sale followed by some weakness in the following week after it goes on sale.



So this is how’s it going so far:

  • Between launch and sale – Actual1 to on-sale + 9.9%
  • Week before on-sale – Actual2 to on-sale + 8.0%
  • Week after on-sale – Actual3 to date +0.0017%




So history repeats itself x 2 and x 3 on the first two events and the jury is still out on the third. We’ll update you next week.

Wheras the launch time in certain Walmart stores in the US was apparently 00.01 on 16 March Harrods in London in their new Apple store facility had a more leisurely start at 10am and intend showcasing their new Technology department from Monday – it will likely be worth a visit.

For the technically minded iFixit have done, a very rapid, teardown analysis of the third generation iPad.










Actual1 The closing price on 6th March the day prior to the media event was $530.26. At the actual start (10am PST) of the event the price was $535.16. We have used a rounded average of the two of $533 as the “launch” price.

Actual2 The closing price on 8th March was $541.99. We are using this as the start point for the week before on-sale.

Actual3  The on-sale price which is the closing price on 15th March was $585.56.

The week after on-sale price we will be using is the closing price on 22nd March.  The to date price is Friday 16th March closing which was $585.57. During the last week on an intra-day  basis the share price just touched $600.

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