Educating Apple

A special media event/education announcement is being held by them at the Guggenheim Museum on 19 January starting at 9.00am EST (2pm GMT).

The rumour mill has it that it’s possibly digital textbooks plus publishing tools related with  an iPad iBooks apps scenario which may be equivalent to Garageband for ebooks!  Those unfamiliar with Garageband, per Apple:

“GarageBand turns your iPad, iPhone and iPod touch into a collection of Touch Instruments and a full-featured recording studio — so you can make music anywhere you go. Use Multi-Touch gestures to play pianos, organs, guitars, drums, and basses. They sound and play like their counterparts, but let you do things you could never do on a real instrument. Enjoy a full range of Smart Instruments that make you sound like a pro — even if you’ve never played a note before. Plug an electric guitar into your iPad, iPhone or iPod touch and play through classic amps and stompbox effects. Use the built-in microphone or a guitar to record, or capture any performance. Then mix up to eight tracks to create a song you can share”.

Some attribute “world domination” objectives linking to Jobs’s quote about digital textbook publishing saying it was a “$8 billion a year industry ripe for digital destruction.”

For our part we hope  the announcement(s) continue the Steve Jobs tradition of product simplicity and style.

Allegedly no iTV (we continue to favour iVision!)  till the Autumn but iPad 3 possibly in March

Their next announcement is later this month with their Q1 financials, for the 14 weeks to 31 December (their last financial year ended September 24), due on 24 January.

And one more thing …….Apple recently published in connection with their Supplier Responsibility programme the below list of their suppliers for 2011 (156 companies). No one seems surprised at the inclusions, but we noticed an omission which is Dialog Semiconductor plc  which is sort of a UK company (registered in England & Wales) with its headquarters near Stuttgart. It has appeared as an IC supplier for iPad and iPhones on the power management front being mentioned in many teardowns.

We will see if we can find out any further info about this.

Update 4pm

It looks as if  Apple branded chips suppliers are not included in the list eg another likely chip  supplier identified for the iPhone 4S was Cirrus Logic who again don’t appear. As the tearer-down says “  The power management chip is an Apple 338S0973, with the package markings the same style as the previous two generations, which turned out to be by Dialog Semiconductor. This power management IC (PMIC) was recently confirmed to be by Dialog Semiconductor as well.”

“The following is an alphabetical listing of Apple production suppliers.  These suppliers represent 97 percent of Apple’s procurement expenditures  for materials, manufacturing, and assembly of Apple’s products worldwide”.


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