The survey covers an unusually wide selection of 21 countries and was undertaken earlier this year. Exceptionally full survey & methodology information is provided in the publication. We did though detect the somewhat surprisingly frequent inclusion of My Space in the Social Networking questions (being used as a specifically named site in the relevant questions in 9 of the countries and in the USA apparently to the exclusion of Twitter). Possibly there are historic or demographic reasons for this.
Their country groupings are:
- Western Europe: Britain, France, Germany and Spain
- Eastern Europe: Lithuania, Poland, Russia and Ukraine
- Middle East: Egypt, Israel, Jordan and Lebanon
- Asia: China, India, Indonesia Japan and Pakistan
- Latin America: Mexico
- Africa: Kenya
Few surprises on cell phone usage for the internet where we are in overall 4th position (1st = Israel & Japan 3rd USA) and lead the European pack. It is surprising to us though that apparently 13% of us Brits and 18% of our German friends said we DIDN’T make regular calls from our cell phones!
On social network usage overall we’re in 3rd= position behind Israel and USA. In an age analysis we are 3rd in the 30-49 year olds and 5th in the 18-29 and 50+’s.
Now to the most interesting part of the survey, in our opinion, the linkage of Social Network usage with GDP per capita as above. Obvious perhaps but a neat representation.
The survey concludes with a “Young & educated are more connected” section
Overall we think a wide and very transparent survey.