Click to enlargeIn a sensational Black Friday online in the US sales increased by 26% over last year. This was far in excess of all predictions including our own. It’s the second highest increase since records began in 2005.
ComScore reckon over 50m people were online shopping with the top 5 retail sites being:
Reflecting it’s dominance ComScore reports that amazon.com had 50% more visitors than any of the other retailers.
If today’s historic ratio (Cyber Monday being 50% ahead of Black Friday) applies then US retail spending online will exceed the $1.2bn forecast by ComScore.
So the message to all, in particular across the pond, is keep clicking! For the largest online retailer maybe your items ordered per second today worldwide will be closer to 200 rather than the 158 achieved last year!
Update 6.00pm IBM Coremetrics confirm significant Black Friday online increase – year on year 24.3% and the Wall Street Journal is quoting them as indicating Cyber Monday is off to a tremendous start with early indications of a 30% increase on last year.