Basically the original post thanksgiving pre Christmas spend fest was driven by the major US retailers with specials promotions offers + + . This is now significantly supported & driven to a large extent by their online activities. The major online retailers, unsurprisingly, join in ahead of their Cyber Monday.
On the spread to the UK here are the main comparatives:
We’ll add to these (your inputs in the comments please) as we get closer to the day, and possibly run a UK twitter feed from Thanksgiving.
One UK site we haven’t got over here yet is a dedicated BlackFriday.fm !
Update 2.00pm Nice innovation from a major US retailer on the QR code use front – Santa tags – Still time for eg John Lewis to introduce in the UK
Update 15 November 10.30am JC Penney have a mobile optimised site for the “santa tags”
Update 15 November 6.00pm – We wondered how long the message could be – ” “Santa Tags” decked with QR Codes will allow gift buyers to record personal voice messages up to one minute long”. From the Amp Agency blog